Build my brand

• A logo, in full-colour and single-colour versions.
• A colour palette with exact colour codes, so your printer, your designer and your apps all start from the same shade.
• A type pairing: one typeface for headlines, one for text, with guidance on where each belongs.
• A single reference page that sets the look of your imagery, light and typography.

Scope, format, platform and rights to the finished work are agreed in writing before work starts.

Corrections of the studio's own errors are always free. Each deliverable includes one round of refinements, sent as a single set of notes and applied within the approved concept. Further rounds are quoted. A change of direction after you approve a concept is a new concept, scoped with you.

1. 1

   You share your brand name, what you offer and two or three brands you admire, with a line on why.

2. 2

   DB Media presents two or three short written directions for what the brand should stand for. You choose one before design begins.

3. 3

   The studio designs the logo, palette and typography, and reviews everything before it reaches you.

4. 4

   You review the designs and send one consolidated set of notes; DB Media then delivers the final files, ready for social media and your website.

Your brand name, what you offer and who it is for, and two or three brands whose look you admire. If there is anything you want to keep, such as a colour or a symbol, the new identity is built around it.

DB Media does not register trademarks or check whether a name is available. That is work for a lawyer, and worth doing before anything goes to print. If you already have a logo you are happy with, you may not need this service: the other services work with your existing logo, colours and fonts.

AI makes it possible to explore a wide range of directions quickly. The studio refines and finalises the logo.