A video ad

• A short advertising film or reel, built around one concept.
• An opening that establishes the idea immediately.
• A clear call to action: the one step you want viewers to take.
• Arabic or French versions on request.

Captions are an optional add-on, one per piece. Choose a style (concise, narrative or educational) or supply your own text.

Scope, format, platform and rights to the finished work are agreed in writing before work starts.

Corrections of the studio's own errors are always free. Each deliverable includes one round of refinements, sent as a single set of notes and applied within the approved concept. Further rounds are quoted. A change of direction after you approve a concept is a new concept, scoped with you.

1. 1

   You share your brief: what you offer, where the film will run and the one action you want viewers to take, whether that is to visit, message, book or buy.

2. 2

   DB Media sends two or three short written concepts for the film. You choose one before production begins.

3. 3

   The studio directs it shot by shot, produces it with AI, then edits it and reviews it closely before it reaches you.

4. 4

   You watch the finished film and send one consolidated set of notes. Nothing is published without your approval.

A clear photo of the product, if you sell one, and the action you want viewers to take. Any words that must appear on screen, such as a name, a date or a line from your packaging, exactly as they should read. Bring your logo, colours and fonts if you have them; brand identity is a separate service.

DB Media produces the advertisement but, for now, does not run it. Budget, targeting and boosting stay with you or your ads manager. DB Media does not recreate a real person's face or voice.

The film is made with AI and directed by people. The studio chooses every shot, the edit and the sound, and only footage that meets its standard reaches you.